Williams will lose their title sponsor Martini at the end of the 2018 season.
The news comes as the Bacardi Group – who own the Martini brand -will end their involvement in Formula One after their Williams contract comes to an end. Claire Williams has said that the team’s young driver line-up of Lance Stroll (19) and Sergey Sirotkin (22) has had no influence on the decision. Despite Martini’s wishes for a driver over the age of 25 for marketing purposes, Williams says:
“[They were] fully aware of our plans and supportive of it. I suppose next year, it gives us the freedom to do what we are able to do without having to worry about any age limit”
Martini have been associated with Williams since the 2014 season, and previously sponsored Brabham and Lotus in the 1970s. The news means that the 2019 Williams is likely to have a refreshed livery.
Nicky Haldenby is a freelance writer from Scarborough, England. After graduating from the University of Hull in 2015 with a First Class honours degree in English Language and Literature, Nicky, a lifelong fan of Formula 1, founded the Lights Out F1 Blog in 2016. Now in its fourth season, the blog has become a firm fan-favourite, delving deep into the sport’s history books and lifting the cover on unusual F1 statistics. Nicky also writes at F1Destinations, and sister site GPDestinations, where he shares regular race previews and articles focussed around the latest in Formula 1 calendar and venue news. In 2017 and 2018, he wrote for Badger GP. Nicky can also be heard regularly as a guest on various Formula 1 radio shows and podcasts.