Martini to end Williams Sponsorship

Martini to end Williams Sponsorship

Williams will lose their title sponsor Martini at the end of the 2018 season.


The news comes as the Bacardi Group – who own the Martini brand -will end their involvement in Formula One after their Williams contract comes to an end. Claire Williams has said that the team’s young driver line-up of Lance Stroll (19) and Sergey Sirotkin (22)  has had no influence on the decision. Despite Martini’s wishes for a driver over the age of 25 for marketing purposes, Williams says:

“[They were] fully aware of our plans and supportive of it. I suppose next year, it gives us the freedom to do what we are able to do without having to worry about any age limit”

Martini have been associated with Williams since the 2014 season, and previously sponsored Brabham and Lotus in the 1970s. The news means that the 2019 Williams is likely to have a refreshed livery. 

Nicky Haldenby is a 24 year old Formula One blogger from Scarborough, England. Having grown up with F1 often on the TV on Sunday afternoons, Nicky has been following the sport avidly since 2006. He graduated from the University of Hull in 2015 with a First Class degree in English Language and Literature and founded the Lights Out F1 Blog in March 2016. Nicky also writes for Badger GP and can be heard regularly as a guest on the Last Lap Podcast.

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